A Selection of Work and Study Work Projects
Regioghurt Bank of Tanzania Nigerian Stock Exchange Lumière Dursol Revue
Moparshop.de Thomas Cook Travel Nerves Thomas Cook Encounters Opel IDS Display
Food for Essen Material Type Gender Signs in Public Space Aerospace Tech Skateboard
Promoting emerging Economies
|Subject||Investment Guide Series|
|Client||International Media Communications|
Corporate Guides is an annual business, trade and investment guide series, first published at the World Bank Forum 2005 in Singapore. Each Corporate Guide gives a comprehensive review of the economic and political environment as well as investment opportunities of one selected country, started with Corporate Nigeria in 2005 and continued with adding the Corporate Tanzania and Corporate Kenia guides in the following year.
Developing the corporate and editorial design of the guide series, we faced a multinational and multicultural target group of businesspeople, politicians, journalists and NGOs. The main challenge was to generate a distinct design that is able to stand out against the competition and still carry the appropriate values like accuracy and independence. This could be achieved with a clean and low-key design, regarding intercultural design issues. A distinct color approach and a variable logo design make it easy to tell different nations issues apart without loosing the coherent look of a series.
We produced the first three issues as well as all collateral communication materials, like sales and marketing brochures, business cards and stationery, exhibition booth and the corporate websites in 2005 and 2006. Afterwards we handed over the entire project to the in-house production of International Media Communications successfully.